22 Mar Brands to Watch: e=ny by Sadia Hayden
One day during my usual Instagram scrolling frenzies, I came across a photo of Keke Palmer in a dope black poncho. The black over-sized top fell off the shoulder, featuring grommets and a large “L” on the front. Keke paired her top with black thigh high boots, a choker and a black bandana around her head. The look was fun, chic and stylish.
Upon further research, I learned that the designer was none other than Sadia Hayden, a fashion enthusiast from Michigan who moved to New York City to pursue her dreams of becoming a designer. Her brand is a unique one. While it took her a few years to get the brand off of the ground, here she is to present e=ny. The “e” signifies the eight years of hard work and dedication it took to bring her dreams to fruition and ny represents her connection to New York. e=ny embodies a culture that only a true New Yorker would understand.
The message behind Hayden’s brand is powerful. The designer places metal grommets throughout signature garments as a call to stop gun violence. In supporting her collection, you support the notion of keeping our neighborhoods free of unnecessary gun play. Powerful!
Since Keke’s first appearance in the e=ny poncho, she was spotted again in a cropped hoodie and hot shorts combo by the brand.
What do you think? Are you feelin’ e=ny?