Brands to Watch: e=ny by Sadia Hayden

One day during my usual Instagram scrolling frenzies, I came across a photo of Keke Palmer in a dope black poncho.  The black over-sized top fell off the shoulder, featuring grommets and a large “L” on the front.  Keke paired her top with black thigh high boots, a choker and a black bandana around her head.  The look was fun, chic and stylish.

Upon further research, I learned that the designer was none other than Sadia Hayden, a fashion enthusiast from Michigan who moved to New York City to pursue her dreams of becoming a designer.  Her brand is a unique one.  While it took her a few years to get the brand off of the ground, here she is to present e=ny.  The “e” signifies the eight years of hard work and dedication it took to bring her dreams to fruition and ny represents her connection to New York.  e=ny embodies a culture that only a true New Yorker would understand.  

The message behind Hayden’s brand is powerful.  The designer places metal grommets throughout signature garments as a call to stop gun violence.  In supporting her collection, you support the notion of keeping our neighborhoods free of unnecessary gun play.  Powerful!

Since Keke’s first appearance in the e=ny poncho, she was spotted again in a cropped hoodie and hot shorts combo by the brand.

Check out the full women’s collection!

 

What do you think?  Are you feelin’ e=ny?

6 Comments
  • LaRissa
    Posted at 18:32h, 22 March Reply

    Love this style and great this was a great read! ❤❤

  • LaRissa
    Posted at 18:36h, 22 March Reply

    Love this style and this was a great read❤❤

  • Narai
    Posted at 19:38h, 22 March Reply

    Dope AF! Great concept! Definitely a brand to watch out for!

  • Wakeba
    Posted at 20:11h, 22 March Reply

    This SiSTar, Sadia Hayden, is a rising artist! She is able to express her views on gun violence and racial injustices driven to gun violence through her art of fashion design. Her brand e=ny embodies “Being True To Yourself” which connects to people from everywhere! She is dope!

  • Wakeba Reid
    Posted at 20:48h, 22 March Reply

    This SiStar is a rising artist! She is able to express her views of gun violence and racial injustices driven to gun violence through her fashion design. Her brand e=ny represents “Being True to You” which connects to people from everyone. She is dope!

  • Elmeisha
    Posted at 09:24h, 03 April Reply

    e=ny what a great way to bring awareness to gun violence. Every has been affected by gun violence in some sort of way, & everyone loves fashion. I admire Sadia Hayden for putting the 2 together. Her style is for all races, ages, & sex. I love it. I look forward to seeing more from this designer.

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